Real Estate Auction Marketing Channels:
Signage
Our customer surveys indicate
that signage is among the top ways buyers learn about a real estate auction.
In addition to custom on-property signs and
information boxes, we will extensively use directional signs at all major feeder
streets and intersections.
Our staff will monitor sign status and replace them
as necessary.
Brochures
Details of the property are
included in a professionally designed and produced color brochure. Our layout
maximizes photography of the property as well as important features and terms of
the sale.
These brochures are distributed at the property as well as
at all other preceding auctions.
Sellers often request additional brochures to be
printed for personal distribution.
Web Page
Your property is given a
dedicated web page, accessible from ww.sunflowerauction.com, which includes
pictures, descriptions and additional details for potential bidders.
In addition to being a valuable tool for
prospective buyers, it also allows us to track and monitor interest levels in
your property.
Email Broadcast
Details of your property with
a link to its website will be sent to buyers via email several times throughout
the marketing period. An
announcement will be sent at the beginning of the marketing period to notify
recipients of a new auction.
Reminders will also be sent prior to any preview
events as well as the week before the auction.
Multiple Listing Services
We utilize the Heartland Multiple
Listing Service (MLS) to be certain that brokers and agents can easily find your
property when they conduct online searches.
Print Media
Newspaper ads remain a key
source of information for many potential buyers.
Our marketing campaigns typically involve
multiple-week runs in combinations of local newspapers, journals and/or
specialty publications.
We design display ads featuring prominent pictures
of the property.
Direct
A targeted direct mail
campaign allows us to put your property directly in front of the customers we
believe are the most interested.
Utilizing in-house lists as well as custom-selected
lists from outside vendors, we are able to target specific types of buyers.
Typical campaigns use a custom-designed, color
jumbo postcard to effectively communicate the opportunity.
Preview events (Open Houses)
are an important way for potential bidders to get familiar with your property.
Our staff will set up and conduct preview events in
the weeks before the auction date.
Preview attendees are asked to register so that we
can continue to communicate with them prior to the auction.
Property Information Package (PIP)
We will prepare a
comprehensive “Property Information Package” so that serious prospective bidders
can receive even more detailed information about your property including title
commitments, disclosures, surveys, etc.
The PIP is available for download on our website as
well as at auction registration.
Other Real Estate Agents
It is important to note that
we will actively market your property to other real estate agents.
This is another way to increase the overall pool of
buyers.
An agent who registers a buyer in advance of the auction
is eligible to receive a commission (paid by Schulman & Associates, LLC) on a
successful high bid.
Real Estate Broker: Schulman & Associates, LLC Broker Phone: (816) 455-5520 Gregg Pfister, Agent Phone (913) 526-8622